Two relatively new fashion boutiques catering to real women have opened recently in St. Vital.
Investment Pieces at 749 St. Mary’s Road is a lovely store opened by Dianne Szelag who comes from a background of fashion design. Diane’s slogan is “Contemporary clothing for outstanding women”. Her target market is 35 to 55, although the upward end is no barrier to fashion conscious women beyond that age.
The store is well thought out, spacious and attractive. The clothing is well-displayed and there is enough to keep you shopping for a couple of hours without being overwhelmed by unnecessarily crowded racks. The service is warm and helpful without being intrusive. Investment Pieces also carries a well-stocked line of the latest jewellery, scarves and accessories from Canadian designers.
Labels available include the flattering and comfortable Sympli out of Vancouver; the sportier and very wearable Renaur, Joseph Ribkoff of Quebec, Solo Moda of Montreal and Conrad C, a comfortable and stylish collection. Dianne carries a wide range of sizes up to, in some lines, 3X. She also has a line of flattering undergarments.
This shop is well worth the short hop across the Norwood Bridge. It will take you back to the day when shopping was a pleasure. There is parking right outside the door.
J. MacKenzie Fashions
A little further out at 535-B St. Anne’s Road, Jaime Mackenzie of J. Mackenzie Fashions has just opened her store for larger women. While Jaime has operated on the Internet for some time, she opened her storefront in February though her grand opening was March 23.
Catering to 0X (equivalent to a large or a size 12), J. Mackenize Fashions carries sizes up to 6X or size 36. The clothes are focussed on being stylish and chic, flattering to plus size women.
Her website offers a size chart that allows women to follow the shape of their bodies. She has body shapes and shows how to self diagnose so you’ll know what looks best on your particular body type: not just the curvy figure 8, but also triangles and ovals and the various other body shapes.
She also carries a line of handbags designed and manufactured in Saskatchewan. Her labels include Igigi, founded in 2000 to bring the world of high fashion to plus size women; Kiyonna, since 1998 specializing in fashions for curvy women; and Seven ‘Til
Midnight sexy lingerie.
This shop will be a very welcome addition to the Winnipeg shopping scene from above average women who are looking for something not offered in the chain plus stores.